Tesla builds brand awareness in Australia with zero paid media

This article covers how Tesla, the automotive manufacturer with a sustainable energy focus, has been able to build brand recognition and loyalty in Australia with zero paid media and a focus on experiential marketing and owner loyalty.

Led by enigmatic CEO Elon Musk, Tesla - a high-end electric car manufacturer with a sustainable energy mission - is a media darling and household name across much of the Western world.

But according to Heath Walker, senior marketing and communications...

Not a subscriber?

Schedule your live demo with our team today