For Todd Waterbury, chief creative officer at retail giant Target, a brand is grounded in more than a mission statement or a schematic of colors and typography that combine in a formal design standard.
A brand, in Waterbury’s reading, is the very...
For Todd Waterbury, chief creative officer at retail giant Target, a brand is grounded in more than a mission statement or a schematic of colors and typography that combine in a formal design standard.
A brand, in Waterbury’s reading, is the very...
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