Targeting doesn't interest Mars marketing chief
Geoffrey PrecourtWarc
"I'm not a great believer in targeting," Bruce McColl, Global CMO of Mars Inc., admitted. "Our target is about seven billion people sitting on this planet. It's millennials; it's baby boomers; it's people in the US; it's people in China; it's people in Kenya; it's even people in Australia, every once in a while.
"Our task is to recruit more users," he told the Advertising Research Foundation's (ARF) Re:Think 2016 conference in New York. "We simply can't grow unless we do that. So our strategy is: How do we actually...