Targeting sports fans in Asia Pacific more effectively for brand sponsors

Low Lai Chow

This event report looks at how segmenting sports fans in terms of their behavior, rather than simply targeting the most avid, can pay dividends for brands.

Targeting sports fans in Asia Pacific more effectively for brand sponsors

Low Lai ChowWarc

"Historically, marketers have targeted fans in a relatively simplistic way," said Adam Hodge, the regional strategy director of Octagon, at the Sports Matters conference,...

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