Target adds external focus for in-house media-buying agency

Target, the retailer, has built an in-house media shop that works on campaigns for its own brand and for third-party marketers.

“We infuse math – the insights and analytics that make our media company successful – with magic – the great, guest-focused design and shopping experiences that differentiate Target.”

So reads the mission statement of Roundel, the retailer’s in-house media agency. And a recent rebrand of the three-year-old enterprise reflected its emphasis on the “shopper insights that data enables,” and a belief that the “

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