“We infuse math – the insights and analytics that make our media company successful – with magic – the great, guest-focused design and shopping experiences that differentiate Target.”

So reads the mission statement of Roundel, the retailer’s in-house media agency. And a recent rebrand of the three-year-old enterprise reflected its emphasis on the “shopper insights that data enables,” and a belief that the “ability to respond quickly to those insights are essential to surviving in today’s challenging retail environment,” according to Kristi Argyilan, Roundel’s president.


Kristi Argyilan, President, Roundel