Target taps into "Gay Marketing 2.0"

This event report outlines how Target, the retailer, has adapted its approach to engaging LGBT consumers.

Target taps into "Gay Marketing 2.0"

Stephen Whiteside Warc

When Target launched its "Take Pride" campaign in June 2015, the retailer joined a growing number of brands – from Honey Maid to Allstate and Wells Fargo – in proactively supporting

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