Target shows evidence of test-and-fail learning experiences

Target, the retail giant, has drawn on lessons from strategic setbacks large and small to adapt its business in impactful ways.

Scores of brands talk about the theory of iteration, “test-and-learn”, and “failing forward”.

But Rick Gomez, evp/chief marketing and digital officer of Target Corp., took the rare step of providing some tangible examples of how admitting – and correc

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands