Tango Squads: How Adidas used influencer marketing and dark social to boost authenticity and engagement

This event report describes how Adidas, the sportswear manufacturer, utilised influencer marketing and dark social to boost engagement internationally through its Tango Squads.

Tango Squads: How Adidas used influencer marketing and dark social to boost authenticity and engagement

Emily Barley

Adidas Tango Squads bring together hyper-connected people who are all passionate about football, giving them exclusive access to events, experiences and player meets – "things that football lovers are all interested in, but struggle to achieve"

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