SXSW 2018: The good, the bad, and the BS

Neil Davidson

SXSW, an annual event where business intersects with innovation, provides an insight into which new technologies might be valuable to brands in the near- and long-term future.

Hosting 100,000 attendees, some 5,000 talks and 1,250 sessions, SXSW 2018 more than lived up to its reputation as the world's largest tech and innovation conference.

But trying to filter out the important stuff was like trying to take a sip from a burst fire hydrant.

As an SXSW first-timer, I was determined to separate the wheat from the chaff, and the good from the naff, by getting behind all the usual hoverboard clichés that surround the event. An additional filter was applied by hearing the resident curmudgeon of the marketing industry, Professor Mark Ritson, talk two days before...

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