Survey: Marketers, agencies remain uneasy with technology

This event report outlines the main challenges facing brands and agencies when it comes to tapping new marketing technologies, based on a survey of executives conducted by Ipsos.

Survey: Marketers, agencies remain uneasy with technology

Geoffrey Precourt Warc

Ipsos Connect is a unit of the global research firm that explores the sweet spot where marketing and advertising intersects with technology through a program it calls "MAdTech".

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands