Storytelling transforms SickKids from a charity to a performance brand

SickKids, the children’s hospital, has used a powerful storytelling approach to help achieve its core goals.

Marketers frequently talk about the customer journey, but Rosie Gentile, senior vice president of strategy for Cossette – the marketing and communications agency – instead believes in a “communications journey.”

“What I mean...

Not a subscriber?

Schedule your live demo with our team today