Storytelling, technology and authenticity: Insights from The International Content Marketing Summit

The International Content Marketing Summit 2012 discussed the central issue of content, the role of technology, the importance of creativity and authenticity, the need to know your audience and how effectiveness can be measured.

Storytelling, technology and authenticity: Insights from The International Content Marketing Summit

Brian Carruthers Warc

A number of themes emerged over the course of the 2012 International Content Marketing Summit, a day-long event held at London's Old...

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