Storytelling and Scale: Coca-Cola's Global Marketing Priorities

David Tiltman

At the AdAsia 2011 conference in New Delhi, Joseph Tripodi, Executive VP and Chief Marketing and Commercial Officer of Coca-Cola stated that the company's aim is to double the size of its business between 2010 and 2020.

Storytelling and Scale: Coca-Cola's Global Marketing Priorities

David TiltmanWarc

Coca-Cola may have been around for 125 years, but it is hardly resting on its laurels. Its stated aim is to double the size of its business between 2010 and 2020 – and...

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