Startup partnerships energize L’Oréal Canada

Mary Connors

L’Oréal Canada, the beauty company, has enjoyed significant benefits from partnering with startups.

A pipeline to hungry beauty tech startups worldwide is helping L’Oréal accelerate digital innovation and stay one well-manicured step ahead of the competition.

Working with digitally-savvy entrepreneurs who “act like there’s no tomorrow”, in fact, stokes the creative fire and drive that big companies like the $36-billion cosmetics giant are sometimes hard-pressed to kindle from within.

“We want to change the market with co-creation and startups,” Martin Aubut, L’Oréal Canada’s chief digital officer, told delegates at the 2018 P2P Summit, an event held by the Path to Purchase Institute.

And he explained how L’Oréal’s investment in digital business incubators and...

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