Starling Bank: Where technology meets long-term brand building

Anna Hamill

Starling Bank, a digital-only challenger bank in the UK, is disrupting the banking category by thinking about customer experience and brand building differently.

The financial services category has been the target of tech-savvy disruptors for the best part for a decade. Just witness the rise of mobile payments, open banking, peer-to-peer lending, online-only banks and app-based investment portfolios.

But there

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