Starbucks spreads positivity with brand journalism

This event report outlines how Starbucks, the coffee-house chain, has moved into brand journalism with its "Upstanders" content series.

Starbucks spreads positivity with brand journalism

Stephen Whiteside Warc

Starbucks gives millions of customers an early-morning caffeine boost or space to relax during a busy day - and it is now applying similar logic to America's media habits through a foray into what it perceives as positive online journalism.

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