Spotify’s audio segmentation for Gen Z

Spotify’s research into its Gen Z listeners identified three particular groups which it defined as: Band of Others; All the Feels; Surround Sound.

“We’re all used to YouTube influencers and bloggers and vloggers. But now is the time of the audio influencer,” according to Spotify’s Marco Bertozzi.

A few years ago, all the talk was of how marketers could reach millennials, or Gen Y as they were less often referred to; now attention is turning to their successors, Gen Z. They’re often regarded as being primarily visual consumers with a short att

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