Sound marketing and lessons learnt will help Australian brands thrive beyond the pandemic

Mukta Lad

A discussion at Nine Australia’s The Big Idea Store looked at the marketing lessons taught by the lockdown across Australia.

In these uncertain times, the better marketers understand audiences, the better they can serve their needs. But with no precedent for a modern global pandemic, it is challenging to predict how they will adapt to the changes in the world around them.

In response to the COVID-19 crisis, Nine – Australia’s largest locally owned media company – saw a significant rise in requests from clients and agencies for insights on what audiences were feeling and the impact of the lockdown on their attitudes and launched a Consumer Pulse, weekly consumer sentiment poll to help brands connect with audiences. In all,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands