Social video success: learnings from the Warc Prize for Social Strategy
A trend observed by the judges of the 2016 Warc Prize for Social Strategy was the growing use of social as a broadcast medium, with more attention being given to paid reach and the use of social video as an alternative to or complement to TV strategy. Over the three years the Prize has been running there has been a marked shift in how marketers have utilised this channel: at the start, only around 20% of entries based their social strategies around content...