Social media in APAC: More than a marketer’s job

Social media is no longer just a marketer’s job, with the channel making a demonstrative business impact across any brand from sales to path-to-purchase.

Social media is a priority for marketers at most brands, but according to Alison Ng, the South East Asia regional manager of social media management platform Hootsuite, social media has now integrated itself into other parts of the business - and for good reason.

“Social is no longer a marketing job… It looks into sales and revenue. It looks into branding, employer branding for the future, and of course, it helps your product and innovation team to really create a competitive edge for your brand,” said Ng at the ASEAN CMO Experience conference in Kuala Lumpur.

Organisations must therefore look...

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