Social media in APAC: More than a marketer’s job

Low Lai Chow

Social media is no longer just a marketer’s job, with the channel making a demonstrative business impact across any brand from sales to path-to-purchase.

Social media is a priority for marketers at most brands, but according to Alison Ng, the South East Asia regional manager of social media management platform Hootsuite, social media has now integrated itself into other parts of the business - and for good reason.

“Social is no longer a marketing job… It looks into sales and revenue. It looks into branding, employer branding for the future, and of course, it helps your product and innovation team to really create a competitive edge for your brand,” said Ng at the ASEAN CMO Experience conference in Kuala Lumpur.

Organisations must therefore look...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands