Social data helps Target re-target swimwear

This event report demonstrates how Target, the retailer, used social-media data to help drive an increase in sales of its swimwear and related products.

Social data helps Target re-target swimwear

Stephen Whiteside

While some marketers are only dipping a toe into the ocean of social-media data now available to brands, Target already has leveraged this information to fuel double-digit sales growth for i

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