Social data helps Target re-target swimwear
Stephen Whiteside
While some marketers are only dipping a toe into the ocean of social-media data now available to brands, Target already has leveraged this information to fuel double-digit sales growth for its swimwear business.
"Our [swim] business has grown 15% over the last couple of years, and we're now the number-one share as a result of these shifts," Kristi Argyilan, Target's SVP/Media, Guest Engagement & Measurement, revealed at VentureBeat's Marketing.FWD Summit 2016.
"So, if you're looking for business results, that's a really great case of where we listened to what the guest was...