Snapchat on experimentation, partnerships and moving into new ad formats

This event report looks at the ever-evolving strategy of Snapchat, the four-year-old photo-sharing app, that is a hit with younger consumers.

Snapchat on experimentation, partnerships and moving into new ad formats

Joseph CliftWarc

Social media companies have become a major presence at the Cannes Lions International Festival of Creativity over recent years. One of the most-hyped of 2015, photo-sharing...

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