Six Twitter marketing tips from the best Cannes Lions case studies

Twitter, the social network, and Contagious, the intelligence provider, joined forces to study the best practices that emerged from 1,856 case studies entered into the Cannes Lions International Festival of Creativity.

Can a company truly benefit from insulting its biggest fans?

Wendy’s, the quick-service chain, has answered this question with “National Roast Day”, where it dishes out savage burns to any Twitter user who asks for one on 4th January.

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