Six surprising facts about online advertising in China

Six facts you may not know about China’s online advertising landscape; including the power of government influence, search, consumer attitudes toward advertising, and the power of Chinese online video platforms.

Search is a major indicator of consumer behavior in China, according to Darren Jacobs, head of global digital media at the China-based firm online marketing technology platform iClick Interactive Asia.

"If search goes up, this means the brand is popular,"...

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