Last year, L'Oréal became an early adopter of YouTube's new six-second video-advertising format.
The cosmetics manufacturer, in fact, had identified the ideal product for the nascent messaging model, in the form of L'Oréal Paris Root Cover...
Short-form video ads play well for L'Oréal
This event report addresses how L'Oréal, the beauty group, has begun experimenting with short-form video ads lasting six seconds or less.
