Shinola builds loyalty with The Foundry

Shinola, the luxury brand, uses an exclusive membership program to bring a new level of personalization to its relationships with its best customers.

Shinola, the maker of high-end watches and other luxury goods, has built a strong brand identity and affinity based on its commitment to bringing manufacturing jobs to the iconic, blue-collar city of Detroit, Michigan.

But Dennis Kopitz, Director/Ecommerce...