Seven ways to improve the effectiveness of streaming ads

Brands that want to effectively advertise on streaming platforms can utilize several methods to achieve success, according to performance marketing firm Tinuiti.

Brands that want to maximize the reach of their streaming ads could benefit from tapping into narrative storytelling and creating an audio-first environment, according to an analysis from performance marketing firm Tinuiti.

More specifically, the company’s recommendations for brands included:

  • Understanding aspect ratios for TV
  • Create a hook with sound
  • Tailor your message to the platform
  • Lean into storytelling
  • Provide consumers with a place to click
  • Establish an emotional connection
  • Make the brand memorable through attribution

Such recommendations arrive at a time in which the dividing lines between upper funnel and lower funnel activity are increasingly blurred for the streaming...

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