Seven tips for creating compelling content from BBC Worldwide

Emily Barley

The BBC is a leading broadcaster whose products are sold around the world and which has learned important lessons over the years about creating content.

"Really what's important for engaging your customer is igniting their imagination – if you can do that the rest comes with it," according to Bradley Crooks, head of digital entertainment and games at BBC Worldwide, the international commercial subsidiary of the British broadcaster.

"When TV was first developed, entertainment wasn't top of the list," Crooks told the Technology for Marketing conference (London, September 2017). The initial focus was on information and education, "but it very quickly became obvious that it was an incredible medium for entertainment".

And for decades, television programmes created by the BBC have been at the forefront...

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