Seven tips for better branded IG content and working with influencers

With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.

Live – a feature in Instagram Stories that lets users live-stream video to followers, as well as engage with them in real-time remains an underrated but important feature, according to Instagram APAC's head of partnerships Nicci Meek.

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