Live – a feature in Instagram Stories that lets users live-stream video to followers, as well as engage with them in real-time remains an underrated but important feature, according to Instagram APAC's head of partnerships Nicci Meek.
Speaking at the VidCon Asia Summit in Singapore, she noted that there are many untapped opportunities with the feature on Instagram (IG), adding that the evolution of live-streaming is strongly linked to the “future implications” of social content. This, of course, includes branded content.
Meek shared seven takeaways on how brands can create content primed for better organic reach and engagement – with...