Seven tips for better branded IG content and working with influencers

With the right brand-and-creator partnership, organic reach and engagement is still possible for brands Instagram, according to the platform’s APAC's head of partnerships, Nicci Meek.

Live – a feature in Instagram Stories that lets users live-stream video to followers, as well as engage with them in real-time remains an underrated but important feature, according to Instagram APAC's head of partnerships Nicci Meek.

Speaking at the VidCon Asia Summit in Singapore, she noted that there are many untapped opportunities with the feature on Instagram (IG), adding that the evolution of live-streaming is strongly linked to the “future implications” of social content. This, of course, includes branded content.

Meek shared seven takeaways on how brands can create content primed for better organic reach and engagement – with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands