Seven big issues shaping the programmatic sector

This event report looks at major issues affecting the programmatic sector, which is growing rapidly and accounted for almost half of all digital display advertising in the UK in 2014.

Seven big issues shaping the programmatic sector

Joseph Clift Warc

Automated trading is a fast-growth sector. Figures from the IAB, a digital trade body, indicate that 45% of UK display advertising was sold programmatically in 2014; forecasts suggest th

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