Content regulation in digital media is a hot topic in India currently, and it makes content creators – who have so far had a relatively free run – a bit wary. Earlier this year, the Ministry of Information & Broadcasting set up a panel to regulate online media so as to “delineate the sphere of online information dissemination which needs to be brought under regulation on the lines applicable to print and electronic media”, according to the Indian Express.

A panel of industry experts discussed this issue at the Pixels 2018 Mumbai conference, held by the IAMAI (Internet and Mobile Association of India). The general consensus was that self-regulation is the best way forward, that any regulation imposed by the government could stifle the OTT industry in India, which is still at a nascent stage.

Amrita Mukherjee, SVP Legal for digital content at Hotstar, the Indian online entertainment platform, said that the OTT space is a very different space compared to television and print.