Scrum like the cool kids: Depop’s marketers think like a product team

Looks at the growth of youth marketplace Depop – described as a combination of Instagram and eBay.

Yoann Pavy is achingly cool, the kind of cool you can only acquire with numerous visits to Depop, the genre-defying peer-to-peer, social, second-hand shopping destination of which he is the head of digital marketing.

Founded in 2011 by Simon Beckerman, an Italian three-time entrepreneur, Depop arose from the observation that while peer-to-peer marketplaces existed successfully, they were missing two important future ingredients: they weren’t optimised for mobile and they weren’t talking to the cool kids that went to vintage shops and spent their money on fashion, not just clothes. But Depop’s unique offer has been...

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