Screen Life: A view from the sofa - How multi-screening affects television watching

Cila Warncke

The Screen Life: A view from the Sofa conference reported on the results of research into multi-screening commissioned by Thinkbox, the UK's leading TV marketing body, and carried out by award-winning researchers Cog.

Screen Life: A view from the sofa – How multi-screening affects television watching

Cila WarnckeWarc

For more on Multi-screen Media Planning, see the July 2012 issue of Admap.

The Screen Life: A View from the Sofaconference in central London presented...

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