Scientists and the C suite: how B2B researchers can engage hard-to-reach audiences

This event report examines how complicated research can communicate its value to company leaders - often the hardest audience to reach.

Scientists and the C suite: how B2B researchers can engage hard-to-reach audiences

Brian McGee

Engaging a company's senior executives, or the so-called C-suite, is not the same as engaging consumers because it's a much smaller universe, Suzanne van Montfoort,...

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