Samsung finds new tech markets as seniors embrace “aging at home”

Samsung, the electronics giant, is finding new ways to engage and serve older consumers, who could often benefit from using smart digital tech in their daily lives.

Samsung, with its highly visible mobile and home-video technologies that appeal to younger consumers, also is securing a foothold among retirement-age boomers.

“There are a lot of misconceptions about the technology that has been designed for seniors,” contends Natalie Schneider, Samsung’s vp/digital health. Indeed, some of it is “embarrassing”, in that it subjects consumers to a kind of humiliation that all but screams, “I’m old!”

As Schneider told delegates at CES 2020, an event held by the Consumer Technology Association (CTA) in Las Vegas, mature audiences “want inclusive technology. And ‘inclusive tech’ means it makes accommodations for inevitable declines in...

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