Rothy’s, a direct-to-consumer manufacturer of eco-friendly women’s and children’s footwear, has found that television advertising can deliver a sustainable impact for its brand.

The San Francisco-based enterprise – which makes shoes, costing up to $165, from recycled plastic bottles – was established in 2012. As a sign of its appeal, the company logged revenue growth of approximately 350% last year to $140 million, and expects to “double again this year,” according to Matt Gehring, its vp/growth.


Matt Gehring, VP of Growth, Rothy

Although existing customers are incredibly positive about their environmentally-sound shoes, Rothy’s did identify a roadblock to growth: “The problem was the majority of the base of our target customers had no clue who we were,” Gehring told delegates at CommerceNext 2019, a retail-focused conference held in New York.