Revving up sales: How Castrol got motorists and mechanics to tune in

This event report explains how Castrol, the motor oil company, developed a gadget that helped customers monitor the health of their cars - increasing sales in the US.

Revving up sales: How Castrol got motorists and mechanics to tune in

Jo Bowman

An 'Internet of Things' gadget provided by Castrol to motorists who wanted to monitor the health of their cars has fuelled interest in an often-overlooked product category – and boosted sales for mechanics who signed up to the service.

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