Rethinking millennial segmentation with music streaming data

This article explores how music streaming data can be used to segment millennial audiences where age-based clustering falls short.

Rethinking millennial segmentation with music streaming data

Anna Hamill

Marketers need to think about data in a new way, particularly when it comes to engaging with millennial consumers.

"Millennials are so important to our business," said Jeff Rossi, Global...

Not a subscriber?

Schedule your live demo with our team today