Retail giants in Thailand, India and Vietnam localise for future growth

The article explores how local retail giants in Thailand, India and Vietnam are adapting for market-specific shopping culture and a digital future.

Housing 60% of the world's population and 40% of the global retail market, the developing markets of Asia have emerged as trend leaders, particularly as the varied markets embrace digital technologies and enjoy more disposable income.

With a much lower average shopper age than many other regions, it's a young market, even allowing for Japan's ageing population. While North Asian markets are highly connected with shopping habits akin to their mature Western market counterparts, South East Asia and India are entirely different.

In short, when it comes to retail, one size simply can't fit all in Asia – and it's...

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