Reebok employees … just do it

This event report addresses how Reebok, the sporting apparel group, drives employee advocacy around its core brand positioning of improving fitness.

Reebok employees … just do it

Stephen Whiteside Warc

In February 2014, Reebok – the sporting-apparel group – unveiled a new brand positioning, moving away from its previous focus on elite athletes to target fitness junkies across America.