Red Wing Shoes strides forward in the e-commerce space

Selling in e-commerce to top corporate officers while navigating the complexities of channel disputes and incentive alignment are the two top challenges B2B digital executives face.

E-commerce channel conflict is a big challenge for Red Wing Shoes, the 115-year-old manufacturer of iconic work boots.

Marc Kermisch, vp/CIO, Red Wing Shoes

“We operate in just about every channel you can imagine. We have some 700 retail stores,”...