Reaching LGBT Audiences: Insights from Johnson & Johnson and Allstate Insurance

This report from the ANA's Multicultural Marketing conference discusses the steps that Johnson & Johnson (J&J) and Allstate Insurance are taking to engage the Lesbian/Gay/Bisexual/Transgender (LGBT) communities in the United States.

Reaching LGBT Audiences: Insights from Johnson & Johnson and Allstate Insurance

Geoffrey Precourt Warc

Depending on whom you listen to, Lesbian/Gay/Bisexual/Transgender (LGBT) consumers are 68% (Johnson & Johnson) or 71% (Kraft) more likely to b

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