For those who don’t use them, rapid grocery delivery apps might seem like a ludicrous indulgence. Make a proper shopping list before going to the supermarket, they say. Just pop round to your local shop to pick up anything you’re missing, they say. Well,...
Rapid grocery delivery apps create a new shopping occasion
The growth of rapid grocery delivery services has given birth to a new shopping occasion: after the main shop and the top-up shop, there is now the ‘additional shop’.
