R/GA New York: Fueling the Creative Revolution in Interactive Advertising

The ground-breaking approach to digital advertising of the agency R/GA is the focus of this report from the Interactive Advertising Bureau's IMIXX conference during New York Advertising Week.

R/GA New York: Fueling the Creative Revolution in Interactive Advertising

Casey Farley

During one session of the Interactive Advertising Bureau's 2009 IMIXX Conference - an enormously busy pod within the larger frame of New York's Advertising Week - the discussion turned to R/GA, a New York advertising agency that had transformed itself, in stages, from a video-production facility to a traditional full-service agency to one of America's leading digital agencies.

And things began with a brief case history: When the Advertising Council wanted to address teen violence, it turned to R/GA. The idea was to talk about the issue in...

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