Quiznos attracts millennials with content marketing
It is not surprising that a parody mash-up of popular television shows "Game of Thrones" and "House of Cards" rapidly became an online sensation. A more unexpected discovery was that this tongue-in-cheek video was created by Quiznos, the quick-service restaurant chain.
The "House of Thrones" take-off was released in March 2014 and secured 1.5 million views on YouTube in two weeks, as consumers spent 2.5 million minutes watching the video. During that same period, Quiznos' subscriber base leapt by more than 100%. And approximately 200 media sites – including "Entertainment Weekly", "The New York Post" and "Variety" – also picked up on the content.