The global chief operating officer of Edelman, the New York-based public relations enterprise, has discovered a need for purpose-driven marketing. And, with it, he has made a strong case for influencers’ role in the new media ecosystem.
Such discoveries are deep in the pages of the 18th Annual Edelman Trust Barometer, a survey that relies on interviews with 33,000 people in 28 markets to determine who and what is trustworthy.
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