As the sculpture that would shake both the investing and marketing worlds was in its final stages, the man who brought the Fearless Girl to Wall Street now admits to his own trepidation in advance of the project.

“I was terrified,” Stephen Tisdalle, chief marketing officer for State Street Global Advisors, admitted to delegates at the Association of National Advertisers’ (ANA) 2018 Brand Masters Conference.

“It was critical to me,” he recalled. “I said to myself, ‘If this doesn’t work, Tisdalle, you know you’re toast. Your career’s over.’

“But at least you’ll go down in flames.”

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