Pulling the creative curtain back on the “terrifying” Fearless Girl

State Street Global Advisors, the investment company, caused a stir in the financial and marketing industries with its “Fearless Girl” statue in New York City.

As the sculpture that would shake both the investing and marketing worlds was in its final stages, the man who brought the Fearless Girl to Wall Street now admits to his own trepidation in advance of the project.

“I was terrified,” Stephen Tisdalle, chief marketing officer for , admitted to delegates at the Association of National Advertisers’ (ANA) 2018 Brand Masters Conference.