Progressive’s marketing snuggles up to the edge of creativity and risk

Progressive, the insurance provider, is seeking to find the right balance of information and intuition to succeed in its marketing efforts.

Jeff Charney – Progressive Corp.’s CMO, and who regularly reminds America of his brand with the seemingly ever-present “Flo” – studies at the Goldilocks School of Marketing.

“It can’t be too hot or too cold. It has to be just right.”

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